AI 168 – Weekly AI Marketing Newsletter

Edition: April 24, 2025

Hey Marketer,

This week, I had a client ask if they should start optimizing for “GEO.” I paused, thinking they meant geotargeting. Turns out, they were talking about Generative Engine Optimization—yes, that’s a thing now. It’s 2025, and we’re optimizing for AI bots instead of just Google. Welcome to the future.

⚡️ This Week’s Highlights

• ✅ Apple’s AI ad claims under fire
• 💧 Artisan raises $25M to replace sales reps with AI agents
• 🏈 NFL + Adobe launch AI-powered fan experiences
• 🔎 GEO: The new SEO for AI-generated search

🧠 Top 10 AI Marketing News

1. Apple’s AI Ads Face Scrutiny – Claims of "Available Now" features flagged by the BBB.
   Why it matters: Marketers must ensure claims align with product readiness.
   👉 Read more
2. Artisan Secures $25M – Developing AI sales agents like "Ava."
   Why it matters: AI is replacing—not just assisting—sales roles.
   👉 Read more
3. NFL + Adobe AI Partnership – Personalized fan experiences at scale.
   Why it matters: Personalization is now expected.
   👉 Read more
4. GEO: Generative Engine Optimization – Optimizing for AI-generated answers.
   Why it matters: Traditional SEO strategies must evolve.
   👉 Read more
5. Adobe Orchestrator Announced – Streamlining campaigns with agent automation.
   Why it matters: Faster marketing workflows.
   👉 Read more
6. B2B Marketing with AI Tools – Jasper, Canva, Keyhole dominate.
   Why it matters: Boosting results without hiring more people.
   👉 Read more
7. AI Super Apps Rising – All-in-one marketing tools discussed at 36Kr.
   Why it matters: Centralized workflows = more speed.
   👉 Read more
8. VCU Develops Ad Optimization AI – Enhancing visuals with less time.
   Why it matters: Smarter ad creative.
   👉 Read more
9. 2025 Marketing Trends – Hyper-personalization and predictive analytics dominate.
   Why it matters: Trends = signals for your roadmap.
   👉 Read more
10. Zapier's AI Tools List – Top picks for social media efficiency.
    Why it matters: Stay efficient and visible.
    👉 Read more

🛠 Tool of the Week: ContentShake AI

Powered by Semrush + LLMs, it helps marketers create SEO-optimized blog posts with ease.
👉 Try ContentShake AI

💡 Prompt of the Week

Prompt: "Generate a list of blog topics that combine [your product/service] with current trends in [your industry]."

Why it works: Trending content attracts attention and drives engagement.

📬 From the DMs

Q: "How do I ensure my content is optimized for AI-driven search engines?"
A: Focus on concise structure, context-rich answers, and clear formatting.

🔥 Gabriel’s Take

The emergence of GEO signals a pivotal shift in digital marketing. Optimizing for AI answers is no longer optional — it’s table stakes.

🎮 Fun Find of the Week

Someone used AI to animate Katy Perry’s Blue Origin trip... as anime. It’s weird. It’s funny. It’s very 2025.

🔗 Watch the clip

📢 Know someone who’d love this?

Forward this or send them the link:
👉 https://trendfingers.com/ai168