Measurement Architecture & Enterprise Ad Tech

Google Marketing Platform.
Server-side tracking.
Growth infrastructure that actually measures.

We don't guess what's working - we engineer the measurement layer that tells you. DV360 programmatic campaigns, server-side GTM, Meta CAPI, Enhanced Conversions, and conversion infrastructure built on first-party data. From tracking audit to full-stack deployment.

DV360 / CM360 Server-side GTM GA4 / GA4 360 Meta CAPI Enhanced Conversions CRM Attribution
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The Architecture

Stop guessing. Start measuring.

Tracking & Measurement Audit

Find what's broken before you optimise.

  • GA4 event taxonomy review
  • GTM / Consent Mode audit
  • Duplicate event & attribution fixes
  • CRM conversion matching

Server-side Measurement

First-party data. Browser-proof tracking.

  • Server-side GTM deployment
  • Meta Conversions API (CAPI)
  • Google Enhanced Conversions
  • Event deduplication & consent routing

DV360 & Programmatic

The ad platform you can't buy yourself.

  • Google DV360 partner access
  • CM360 / Floodlight setup
  • Audience orchestration
  • Private marketplace deals

Conversion Infrastructure

From click to closed deal. Measured.

  • Landing page systems
  • CRM integration & lead routing
  • Automated follow-up sequences
  • Pipeline attribution reporting
$ cat stack.yml→ Google Marketing Platform· DV360· CM360· Floodlight· GA4 360· Server-side GTM· Meta CAPI· Enhanced Conversions· Consent Mode v2· Looker Studio
Evidence

Built to perform.

Technical Case Studies

Measurement in production.

MOBILE APP / PERFORMANCE MARKETING

VixT

From vanity installs to paying users. Measurement infrastructure for a mobile app launch - in-app event taxonomy, Meta CAPI, and conversion restructuring that cut cost per premium trial by 39%.

View Case Study →
NON-PROFIT / OPEN SOURCE PLATFORM

ENVIENTA

Cross-domain community measurement for a global open source economy project. Five domains unified, privacy-first tracking, and the first-ever funnel from content to token interest.

View Case Study →
MEDIA / CONTENT MONETISATION

1000words Magazine

Turning editorial traffic into revenue attribution. Content engagement scoring, affiliate click tracking, ad revenue integration, and newsletter impact quantification for a photography portal.

View Case Study →
Branding & Identity

Brand systems we've built.

PHARMA / COMPLIANCE INFRASTRUCTURE

ClinicMeta

Global compliance operating system for clinical trial disclosure. Not a service provider - an autonomous infrastructure that makes non-compliance technically impossible.

View Brand Identity →
MEDICAL / BRANDING

SmileOn

A complete brand identity system for a premium dental clinic. Positioned not as medical service, but as lifestyle elevation. "We don't fix. We elevate."

View Brand Book →
MEDIA / BRAND IDENTITY

Hallod.hu

Complete brand identity for a Hungarian podcast discovery platform. Modern design system with mint-green palette, human-curated content philosophy, and zero-algorithm positioning.

View Brand Guide →
E-COMMERCE / AI VENTURE

Tivarello Bookstore

Our in-house venture. Hybrid architecture (WooCommerce + Static), automated inventory workflows, AI-driven content categorization, and a brand identity bridging classic literature with modern tech.

View Project →
CONSTRUCTION / EXPERT AUTHORITY

Molian Construction

Re-engineering a construction expert's digital presence. Dual-site strategy ('Hogyan' vs 'Hogyan NE') to capture user intent at different funnel stages. From static brochure to lead-generation ecosystem.

FOCUS: High-Intent Lead Capture
The Architects

Human insight. Machine speed.

Gabriel
STRATEGIC DIRECTOR

The systems thinker. Obsessed with automation, AI integration, and building growth engines that run without constant supervision.

Zoli
OPERATIONS & TECH LEAD

The executor. Turns strategy into reality. Specialist in server-side tracking, performance optimization, and robust infrastructure. Ensures the growth engine never stalls.

Signals

Recent Intelligence

View Archive
Stop Optimising for Leads That Never Buy
MAR 2026

Stop Optimising for Leads That Never Buy - Enhanced Conversions for Leads Changes Everything

Google Ads doesn't know which of your leads became customers. Enhanced Conversions for Leads fixes that.
AI Agents Are Now Hiring Humans
MAR 2026

AI Agents Are Now Hiring Humans - And Marketers Should Be Paying Attention

AI agents are hiring humans for physical tasks through new marketplaces. Here's what this means for marketing.
War, AI, and Interest Rates
MAR 2026

War, AI, and Interest Rates: What Marketers Must Watch in 2026

The Iran war, oil price shocks, AI adoption, and Fed rate decisions are reshaping marketing budgets in 2026.
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Audit Request

We don't take every project. Submit your details below. If there's a fit, we'll reach out within 48 hours.

Manifesto

The age of guessing is over.

For decades, growth was a gamble dressed up in strategy decks. Throw money at channels. Hope the funnel holds. Celebrate the wins. Bury the waste.

We rejected that model. Trendfingers exists because growth should be engineered, not hoped for.

The Architects

Built by operators, not theorists.

Gabriel Varaljay

Gabriel Varaljay

FOUNDER / SYSTEMS ARCHITECT

20+ years building digital infrastructure across 3 continents. Former agency owner turned systems engineer. Obsessed with automation, AI workflows, and eliminating waste from marketing operations.

Zoltan Gal

Zoltan Gal

VP OF SALES & ONLINE MARKETING

Performance-driven PPC and conversion measurement specialist. Turns data into decisions and clicks into customers. Expert in server-side tracking, Meta & Google Ads optimization, and building measurement frameworks that actually work.