Measurement Architecture & Enterprise Ad Tech

Google Marketing Platform.
Server-side tracking.
Growth infrastructure that actually measures.

We don't guess what's working - we engineer the measurement layer that tells you, we run the media on top of it, and where the system does not exist yet, we build the software too. Server-side GTM, Meta CAPI, Enhanced Conversions and DV360 programmatic on one side; paid media strategy and custom platform builds on the other. From a tracking audit to a product in production.

DV360 / CM360 Server-side GTM GA4 / GA4 360 Meta CAPI Enhanced Conversions CRM Attribution
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The Architecture

Stop guessing. Start measuring.

Tracking & Measurement Audit

Find what's broken before you optimise.

  • GA4 event taxonomy review
  • GTM / Consent Mode audit
  • Duplicate event & attribution fixes
  • CRM conversion matching

Server-side Measurement

First-party data. Measurement that holds up when the browser does not.

  • Server-side GTM deployment
  • Meta Conversions API (CAPI)
  • Google Enhanced Conversions
  • Event deduplication & consent routing

DV360 & Programmatic

The ad platform you can't buy yourself.

  • Google DV360 partner access
  • CM360 / Floodlight setup
  • Audience orchestration
  • Private marketplace deals

Conversion Infrastructure

From click to closed deal. Measured.

  • Landing page systems
  • CRM integration & lead routing
  • Automated follow-up sequences
  • Pipeline attribution reporting

Paid Media & Marketing

The whole system, or the part you are missing.

  • Channel strategy & account structure
  • Google, Meta, Microsoft & LinkedIn Ads
  • Built from zero where there is nothing yet
  • Ongoing management & reporting

Custom Software & Platforms

We write the system, not just the tag.

  • Web platforms & internal tools
  • APIs, integrations & automation
  • Greenfield builds from a blank page
  • Deployment, hosting & maintenance
$ cat stack.yml→ Google Marketing Platform· DV360· CM360· Floodlight· GA4 360· Server-side GTM· Meta CAPI· Enhanced Conversions· Consent Mode v2· Looker Studio· Tragly (ours)
Evidence

Built to perform.

Technical Case Studies

Measurement in production.

MOBILE APP / PERFORMANCE MARKETING

VixT

From vanity installs to paying users. Measurement infrastructure for a mobile app launch - in-app event taxonomy, Meta CAPI, and conversion restructuring that cut cost per premium trial by 39%.

View Case Study →
NON-PROFIT / OPEN SOURCE PLATFORM

ENVIENTA

Cross-domain community measurement for a global open source economy project. Five domains unified, privacy-first tracking, and the first-ever funnel from content to token interest.

View Case Study →
MEDIA / CONTENT MONETISATION

1000words Magazine

Turning editorial traffic into revenue attribution. Content engagement scoring, affiliate click tracking, ad revenue integration, and newsletter impact quantification for a photography portal.

View Case Study →
Platforms & Software

Systems we built and still run.

Measurement work put us inside the tools, and the tools were not good enough, so we started building our own. These are not client brochures - they are software we designed, wrote, deployed and operate. The same team builds platforms for clients from scratch.

OUR OWN PRODUCT / SAAS

Tragly

Our managed server-side tagging platform. Multi-tenant Google Tag Manager server containers, with onboarding that scans a site, provisions GA4, Meta CAPI and Microsoft UET, verifies the install and rolls back cleanly if something breaks. We do not just configure measurement infrastructure - we wrote the platform that deploys it.

BUILT & OPERATED BY US
AUTOMOTIVE / FULL PLATFORM BUILD

MegaEV

A complete platform for an independent Tesla repair specialist in Surrey, built from scratch: a static site with its own build pipeline, a PHP enquiry and vehicle-lookup API, an admin area, a Markdown-driven workshop diary, self-hosted fonts so no page calls a third party, structured data for local search, and an llms.txt for AI assistants - because that is where the customers actually come from.

View the build →
PHARMA / COMPLIANCE INFRASTRUCTURE

ClinicMeta

A compliance operating system for clinical trial disclosure. Not a service provider - an autonomous infrastructure where compliance is the default state and a missed disclosure is surfaced before a deadline passes.

View the project →
Selected clients

Who we build for.

A selection, published with each client's agreement. Some engagements are covered by confidentiality and do not appear at all.

MegaEV · ClinicMeta · Next Level Property · Waitz Energy · CSG Massage Therapy · Hearting Beauty · The Children's Montessori · loveSandy · Dubai Smile · Crystal Works · Darpa Pandita · Geshe Dashnyam
See all clients and what we built →
Signals

Recent Intelligence

View Archive
A server container forwarding an IP address to advertising platform endpoints while the analytics endpoint receives a redacted version
NOV 2026

Google Is About To Hand Your Ad Tags Full IP Addresses

From 11 January 2027 the advertising tags in your server container process full IP addresses. The notice does not mention consent once.
Side-by-side pricing comparison of AI model logos with per-million-token cost readouts
JUL 2026

AI Token Prices in 2026: Claude vs Gemini vs ChatGPT vs DeepSeek vs Qwen vs Kimi K3

What every major model actually costs per million tokens, in plain English, with GBP equivalents.
Dashboard showing declining search traffic and content decay metrics
JUN 2026

Your Best Content Is Quietly Dying - How to Spot and Fix SEO Content Decay

Identify declining pages in Google Search Console, implement refresh strategies, and restore search visibility.
Contact

Request an Audit

Tell us what you are currently tracking and where the numbers do not reconcile. We reply within two working days.

What the first review includes

A free, no-obligation review of your current setup: your tag container, your GA4 configuration, and how your conversion numbers compare across platforms. You get a written summary of what is broken, what it is likely costing you, and the shortest path to fixing it. If a full audit or a build is the right next step, we quote a fixed price before any work starts.

Manifesto

The age of guessing is over.

For decades, growth was a gamble dressed up in strategy decks. Throw money at channels. Hope the funnel holds. Celebrate the wins. Bury the waste.

We rejected that model. Trendfingers exists because growth should be engineered, not hoped for.

The Architects

Built by operators, not theorists.

Gabriel Varaljay

Gabriel Varaljay

FOUNDER / SYSTEMS ARCHITECT

20+ years building digital infrastructure across 3 continents. Former agency owner turned systems engineer. Obsessed with automation, AI workflows, and eliminating waste from marketing operations.

Zoltan Gal

Zoltan Gal

VP OF SALES & ONLINE MARKETING

Performance-driven PPC and conversion measurement specialist. Turns data into decisions and clicks into customers. Expert in server-side tracking, Meta & Google Ads optimization, and building measurement frameworks that actually work.