Display & Video 360 is Google's enterprise demand-side platform. It connects to 80+ ad exchanges, reaches over 90% of the internet, and gives you access to premium inventory that Google Ads will never show you. There's one catch: you can't just sign up. DV360 is gated behind licensed partnerships - and we hold one.
As an official Google DV360 partner, Trendfingers gives you direct access to programmatic advertising infrastructure that was previously reserved for holding companies and seven-figure media budgets. No middlemen markup. No outsourced dashboards. Just the same machine the big agencies use - operated by people who actually understand it.
Google Ads is a storefront. DV360 is the entire supply chain.
With standard Google Ads, you're bidding on Google's own inventory - Search, YouTube, the Display Network. That's a fraction of what's out there. DV360 opens the door to 80+ ad exchanges, premium publishers, connected TV, audio, digital out-of-home, and private marketplace deals you can't access any other way.
Here's what changes when you move from Google Ads to DV360 through us:
Instead of competing in the same overcrowded Google Display Network, you get access to premium publisher inventory, private deals, and programmatic guaranteed placements. Your ads appear where your audience actually pays attention - not where leftover impressions get dumped.
DV360 lets you build audiences from first-party, second-party, and third-party data. Custom intent audiences based on actual Google search behaviour. Lookalike modelling. Cross-device frequency management. The kind of precision that makes broad-match keywords look like a blunderbuss.
Display, video, YouTube, connected TV, audio, native, DOOH - managed from a single interface. No more stitching together five dashboards and pretending they tell a coherent story.
You see every placement, every publisher, every CPM. No black-box "optimised placements" where Google decides what's good for you. You decide. We execute.
You can't access DV360 on your own. Google only licenses it through verified partners - agencies and trading desks that meet their certification requirements. We're one of them.
But access is just the entry ticket. Here's what you actually get:
Large agencies typically mark up DV360 platform costs as part of their "management fee" - and you'll never see the real numbers. We operate on transparent pricing. You know exactly what goes to media, what goes to the platform, and what goes to us.
DV360 doesn't exist in isolation. It's part of the Google Marketing Platform - alongside Campaign Manager 360, GA4, and Search Ads 360. We connect the full loop: your analytics feed your audiences, your audiences feed your campaigns, your campaigns feed your reporting. No data silos. No guesswork.
Any trained monkey can set up a line item. We architect campaign structures that align with your actual business objectives - awareness to conversion, top-of-funnel to retargeting, brand to performance. The hierarchy matters: partner, advertiser, campaign, insertion order, line item. Get it wrong and you're burning budget. We don't get it wrong.
Most agencies run DV360 with client-side pixels and call it a day. We deploy server-side measurement infrastructure so your conversion data survives ad blockers, iOS restrictions, and the slow death of third-party cookies. Your attribution model works because the plumbing works.
DV360 is not for everyone. It's not a magic button that turns £500/month into a lead machine. It's enterprise-grade infrastructure designed for serious media investment.
This service is built for you if:
If your monthly budget is under £3,000 and your primary goal is lead gen from search, Google Ads is probably still your best bet. We'll tell you that honestly. We'd rather turn away a bad fit than waste your money on infrastructure you don't need yet.
We review your current ad infrastructure, analytics setup, and business objectives. We design the DV360 campaign hierarchy - partner structure, advertiser configuration, and measurement framework. No campaigns launch until the foundation is solid.
We set up your DV360 environment, connect Campaign Manager 360 for ad serving, link your GA4 audiences, deploy Floodlight tags (server-side where possible), and configure your initial audience segments. Everything is tested before a single penny is spent.
Campaigns go live. We monitor pacing, frequency, viewability, and performance daily. Algorithmic bidding optimises in real time. We provide transparent reporting - not vanity metrics, but the numbers that tell you whether this is working and why.
The longer DV360 runs, the smarter it gets. Audience data compounds. Lookalike models improve. Private deals get negotiated. Your cost per acquisition drops because the machine is learning from real data, not guessing from keywords.
Request a DV360 access audit. We'll review your current setup, tell you honestly whether DV360 makes sense for your business, and if it does - we'll build the architecture.
No pitch decks. No 90-day "onboarding journeys." Just infrastructure that performs.
Request DV360 Audit →